Today is Day 2 of Camille Picott's Sulan, Episode 1: The League Book Tour and we have a special guest post by her. Her post is about the evolution of her very intriguing book cover and how the process of creating it developed....
Evolution of a Book Cover
For me, cover creation is the most exciting and most terrifying part
of publishing a book. I know from my own shopping habits that readers
do judge books by their covers. I spend a lot of time thinking
about my book covers and working with Joey
Manfre, an
amazing illustrator and graphic artist.
Before Joey begins a cover design, we sit down and discuss concepts.
We talk about main characters, setting, target audience, and the
overall feel the cover needs to have.
For Sulan, Episode 1: The League,
I wanted the cover to target a YA audience with a potential crossover
into adult. The story has a strong blend of cyberpunk and fantasy,
both of which I wanted to be conveyed in the final piece of art. It
was also important for the name SULAN to be prominent. SULAN is the
central brand for this book, so it needed to stand out on the cover
and catch the eye of readers.
1st Draft:
I really love the strong font Joey chose for SULAN. It really stands
out and draws the reader’s eye. For a branding image, it’s hard
to miss. I also love the way he worked in the cyberpunk theme with
the stylized circuit board in the background. The central image of
Riska (the winged tiger) also brings in the fantasy element I wanted
to convey.
2nd Draft:
I have to admit, I freaked out just a little when I saw the bright
green wing. LOL. But, I also saw what Joey was trying to accomplish.
Giving Riska a black wing, which he has in the book, really caused
him to disappear into the circuit board background. The green wing
helps him visually pop. Once I saw the image of Sulan the character
in full cover, I also wasn’t sure she was the right image for the
front cover, either. The overall feel was too adolescent with an
anime sensibility, which is not the audience I wanted to target.
3rd & Final Draft:
In the end, we decided to move the image of Sulan and Riska to the
back cover. For the front, we opted for a simpler, more streamlined
image of a blue sea serpent, which maintains the fantasy element that
I wanted to include. You can see that Joey tied the serpent to the
circuit board theme. If you look at the back cover, you can see he
also used the serpent image on the background. Thematically, this
really tied the front and back covers together.
Another thing to note is the purple border that surrounds the entire
cover. Joey did this for a technical reason. In print-on-demand,
there is a certain amount of drift tolerance with every print run;
the paper moves on the press as it shoots through. In other words,
your graphics will shift. No book cover produced on a POD press will
ever be perfectly centered. Joey compensates for this by implementing
the border, which helps disguise the tolerance. If the art went all
the way to the edge, the shift would be much more obvious.
It is very common for Joey and I to do lots of tweaking as we work
toward a final piece of art. (We actually had a lot more drafts, but
this guest post would be WAAAAY too long if I included all of them!)
We toss ideas back and forth and try different things as we work
toward the ideal cover. For us, it’s all part of the creative
process, which is very engaging and a lot of fun. It always yields a
cover that I love.
Thanks, Cathy, for hosting me at
Abnormally Paranormal!
Author Bio
Camille Picott is a mom, wife and writer. She writes and self-publishes speculative fiction with Asian-inspired settings and Asian main characters. She is the author of the Asian inspired middle grade book series, Chinese Heritage Tales, Raggedy Chan and Nine Tail Fox as well as a short story "Warming Demon" and the first in her latest YA dystopian series, Sulan, Episode 1: The League. Visit her website at camillepicott.com.